The last ten years has seen the tremendous growth of online and digital versions of our classic media: from television to books to music, most of the content we consume has been influenced.
With solutions that allow you to pay a subscription fee which allow to consume information without having to be disturbed by advertisements, the evolution of digital advertising has distinctly been affected by the introduction of internet platforms. As seen by the setup backed by the head of the asset management fund that owns shares of Spotify, this characteristic platform manages to make revenue in one way or another: users that pay for membership will be able to stream all the music they want without having to listen to ads, creating revenue through the subscription, but the platform is likewise available to men and women who do not want to pay for the membership, with limited freedom on what to listen and having to go through the advertising, which also indirectly creates income for the organisation. The digital marketing background now needs to adapt to a planet where people are willing to spend money just so they do not have actually to view advertisements.
The last ten years or so has been incredibly prominent with regards to the history and evolution of digital media, particularly in regard to the format of video. Both cinema and television have been affected by the advent of the internet, with platforms where users can watch content on demand without waiting for a specific broadcasting time or going through a lot of commercial breaks. The market has clearly adapted to this brand-new avenue, with some effective platforms of content that are completely based online with a subscription setup, becoming important enough to have the resources to create their own content. Even television providers have adapted their services to the web, as seen by the support of the founder of the hedge fund which owns Sky, with the firm producing a streaming platforms which consumers can receive anywhere without the need of a physical television.
The latest digital media evolution has influenced all sorts of content models, and the publishing sphere is distinctly one among them. While reading as a pastime is as renowned as ever, even among the younger generations, the format in which it takes place has seen the growth of a new way to approach books: with assistance from the CEO of the investment advisor business which has shares in Amazon, the retail platform has launched among the most prominent equipment for reading books in electronic format, which is very much appreciated by humans who read on the go or travel a lot and cannot carry a selection of volumes with them at all times. Even so, the benefit of this format does not seem to have surpassed the love of the real feeling of the conventional means.